SMM – SDW Construction

The Challenges

SDW Construction's Instagram profile faced low engagement and visibility due to non-optimized content and inconsistent posting. With only 400 followers, their Instagram failed to showcase their expertise, use professional visuals, or effectively connect with their audience, hindering their online growth.

The Strategy

To address these challenges, SDW Construction implemented several strategies:

  • Optimized the profile with a professional bio, branding, and a website link.
  • Enhanced content quality with professional photos, engaging reels, and clear branding.
  • Designed a consistent aesthetic grid with themed visual elements.
  • Fostered engagement through community interaction, strategic hashtag use, and user-generated content.
  • Maintained a regular posting schedule while analyzing performance through Instagram Insights.

Results

The strategies resulted in a 350% increase in followers, growing from 400 to 1800 within six months. Engagement rates significantly improved with content drawing over 20,000 impressions per reel. Monthly profile visits surged by 500%, boosting inquiries and website traffic by 250%. Ultimately, these efforts strengthened SDW Construction’s online presence, enhanced their brand visibility, and generated more customer leads.

Description

SDW Construction is a licensed and insured concrete contractor with over 20 years of experience delivering high-quality services in the Bay Area. Specializing in concrete construction, they offer a wide range of solutions, including driveways, patios, walls, swimming pools, and decorative designs for both residential and commercial projects.