SEO – Commercial Fleet Financing
The Challenges
Commercial Fleet Financing (CFF), a leader in transportation equipment financing, struggled with several online visibility challenges. These included low domain authority (DA 19), minimal traffic (300 visitors/month), poor keyword rankings, and a range of on-page technical issues. These factors limited their ability to attract leads and compete effectively in the industry.
The Strategy
The Strategy
To address these issues, a comprehensive SEO strategy was deployed:
Website Audit: Identified performance gaps, and technical flaws, and improved the site's usability to align with SEO best practices.
Competitor Analysis: Evaluated competitors to uncover growth opportunities, refine keyword targeting, and establish benchmarks.
On-Page SEO: Optimized title tags, meta descriptions, headers, internal links, and resolved on-page technical issues to enhance relevance and user engagement.
Technical SEO: Improved page speed, fixed crawl errors, addressed technical deficiencies, and implemented mobile-friendly upgrades for seamless user experience and boosted rankings.
Backlink Strategy: Executed strategic outreach and content marketing campaigns, resulting in the acquisition of 2.2K high-quality backlinks to strengthen domain authority and increase visibility.
Results
DA Increase: Climbed from 19 to an impressive 40, solidifying online authority.
Backlink Expansion: Achieved 2.2K additional high-quality backlinks, creating a robust link profile.
Traffic Growth: Monthly website traffic surged from 300 visitors to 4.4K—a 1,300% increase.
Ranked Keywords: Enhanced keyword rankings from almost negligible to 1,800 ranked terms.
Ranked Keywords
| Keywords | Research Volume | Keyword Difficulty |
|---|---|---|
| Commercial truck financing | 2,500 | Medium |
| commercial truck financing | 2,100 | Medium |
| semi truck fleet financing | 1,900 | Medium |
| tow truck finance texas | 1,100 | Medium |
| box truck financing | 950 | Medium |
| used box truck financing | 780 | Medium |
Impact
Through this results-driven strategy, CFF transformed their digital footprint, enabling significant lead generation and stronger industry positioning.
Description
Stacy Jones
2022
Commercial Fleet Financing is America's leading independently owned transportation equipment finance company, specializing in financing for semi trucks, tow trucks, box trucks, and construction equipment. They offer a range of programs including loans and leases, catering to both private parties and dealer partners. Known for their customer-centric approach, they have a strong reputation for making the financing process smooth and efficient for their clients.