SEO – Dowco

The Challenges

Dowco Inc. faced multiple SEO challenges, including low domain authority (DA) of just 5, limited organic website traffic (~100 monthly visits), and insufficient backlinks to strengthen their site’s credibility. Additionally, they needed a strategy to boost brand visibility and generate more leads.

The Strategy

I implemented a comprehensive SEO strategy focusing on:

1. On-Page Optimization: Improved meta tags, headers, and content structure to enhance search engine relevance.

2. Content Marketing: Developed high-quality, keyword-driven blog posts to target industry-specific search queries and improve topical authority.

3. Backlink Building: Executed an outreach campaign targeting high-DA industry websites to earn quality backlinks.

4. Local SEO: Optimized Google My Business profile and local citations to improve local search visibility.

5. Technical SEO: Fixed site speed issues, enhanced mobile-friendliness, and optimized website architecture for better crawling and indexing by search engines.

Results

1. Traffic Growth: Increased organic traffic from 1.4K to 5.8K visitors per month.

2. Domain Authority: Boosted DA from 6 to 25, amplifying the website’s authority.

3. Backlinks: Grew backlinks from 2.1K to over 6K, enhancing referral traffic and search rankings.

4. Sales: A significant increase in the sales of hot-selling products like Perfect EAA + BCAA.

5. Trust: Strengthened customer loyalty through authentic branding and SEO-driven content.

image

Ranked Keywords

Keywords Research Volume Keyword Difficulty
commercial snow removal chesterfield 350 Medium
subdivision snow removal chesterfield 300 Medium
horticulture services chesterfield 380 Medium
double-aeration chesterfield 250 Medium
lawn mowing chesterfield 280 Medium
bed mulching chesterfield 200 Medium

Impact

This systematic SEO strategy helped Muscle & Strength India thrive in a competitive landscape and positioned them as a trusted leader in fitness nutrition.

Description

Dowco specializes in transforming outdoor spaces in Chesterfield and St. Louis County with expert lawn care, gardening, and innovative irrigation solutions. With a focus on excellence and customer satisfaction, we create and maintain beautiful landscapes, giving you more time to enjoy your surroundings—while we handle the rest.